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EXTERNAL COMMUNICATIONS POLICY

The Office of Strategic Marketing Communications ensures that written and digital print materials developed for вèÖ±²¥ and external audiences are high quality, consistent, and accurate. This includes print, broadcast, online, and social media, which act as a conduit to reach these audiences.

The purpose of this policy is to provide a framework for ensuring that a strong, positive brand image—which is consistent with вèÖ±²¥â€™s mission, vision, policies, and values—is proactively communicated to all external audiences.

The policy on interacting with news media representatives applies to all вèÖ±²¥ employees, faculty, trustees, offices, and subsidiaries.

POLICY DOWNLOAD

Read the full  for definitions and best practices.